About us

Our history – Solaya Luxury

Solaya Luxury was born from a simple but powerful dream: to offer every woman the opportunity to reconnect with the natural beauty of her hair, thanks to rich, sensory and deeply nourishing care.

It all started with a passion for ancestral natural remedies, passed down from generation to generation. Noting the positive effects of plants such as rosemary, ginger or argan oil on the hair, we wanted to associate them with a modern and effective formulation. This is how our first hair capsule was born: Hoegoa Hair Vitamin Serum, a concentrated treatment that combines tradition and science, with ingredients carefully selected for their effectiveness.

At Solaya Luxury, we believe that every hair deserves to be cared for with love, patience and excellence. Our mission is to offer products that are both luxurious, natural and high-performance, which reveal the authentic beauty of hair, regardless of its type or history.

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Our vision

We want to build a world where beauty is not a norm to follow, but a wealth to be celebrated.

Our vision is to inspire self-confidence through quality hair care, respectful of the health, nature, and cultural roots of each woman.

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Our commitments

• Powerful natural ingredients (argan oil, jojoba, ginger, etc.)

• No animal testing

• No parabens, sulphates or aggressive silicones

• Formulations tested and approved by professionals